Setting up your blog tour - part 2
Happy Friday everyone.
Today I’m expanding on my last New Kids’ blog about setting
up your own blog tour. One of the
questions I’ve had, over and over, is how do you find blogs to guest on?
Research, people, research.
Like everything else in this world, you can do things the
easy way (hire a blog tour guide) or the hard way (do it yourself.) You already know which way I took. (You can check out my list of stops on my website.)
Now – if I was making the big bucks would I hire someone to
help? Yes-sir-e-bob. I’ve met authors with their own
publicists. And several have a virtual
assistant to help with the day to day tasks that keep you from writing. But I’m
not making that kind of money. Yet.
So what’s a girl to do on the cheap?
Here’s my plan for The Double Trouble Blog tour this
November. (I have two books releasing within a week of each other – hence the
name. I might come up with something cuter but today – that’s what you get.)
First, I’m going to hit up my friends with blogs and blog
connections again. One, its good
publicity for both them and me, and two, they probably won’t say no.
I’m skimming through last tour to see where I got the most
hits. I’ve already booked a few dates
with blogs where my comments and hits seemed to be pretty active. Someone said that for every one comment, you
have 100 looks. I don’t find that stat
true, or at least not on New Kids. But
if I got 10-15 comments, with at least a few of them from people I don’t know,
I’m coming back to that blog.
One thing I’ve been doing since my blog tour ended is
skimming the cream off my lists. Okay,
what do I mean? I’ve picked up several
blog visits just by responding to a call out on one of my writer’s loops. It’s introduced me to new bloggers, new
authors, and hopefully, new readers.
Don’t forget to reach high.
All they can say is no. I was on
Fresh Fiction’s blog last Sunday because a traditionally published author
friend of mine mentioned she was trying to get a blog day. I thought, why not? And they accepted me and
set up an author page and book page for me.
SCORE.
Reaching out to a blog owner is easy. Most blogs have a contact tab or even a list
explaining how to be considered. Write
your email like a query letter. Make
sure your host can’t wait to have you on their blog. Mention your book (I almost went the entire post without mentioning THE BULL RIDER'S BROTHER) and I always put in a link to my personal blog and recent
guest blogs I’ve done. That way they
know you can write.
Get your date, write your blog, send it early, and promote
the heck out of it.
Whew. Any questions?



2 comments:
This is great advice. Thank you so much.
Thanks JP - I appreciate you stopping by...
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